Welcome dear friend,
This article will help you to a better understanding of Digital marketing. Let’s Jump!
What is Digital Marketing
Wondering what is Digital marketing?
It is promoting your products(digital or physical) or services through digital channels such as websites, funnels, social media channels ( Facebook, Instagram, Twitter, Linkedin, etc. ), google ads, blogging, email marketing, viral marketing, etc.
According to the Kotler and Armstrong
Digital marketing is a form of direct marketing that links consumers with sellers electronically using interactive technologies like emails, websites, online forums and newsgroups, interactive television, mobile communications, etc. (Kotler and Armstrong, 2009). It facilitates mass communications due to its high level of connectivity and is usually executed to promote products or services in a timely, relevant, personal and cost-effective manner (Bains et al., 2011).
Different Digital Marketing Services
Some of the broad Digital Marketing Services
- Website Designing/App Development
- Social Media Marketing
- Search Engine Optimisation (SEO)
- Content Marketing
- Email Marketing
- Paid advertising
Best Social Media Channels
Most popular Social Media channels that digital marketing agencies rely on
What would be the best digital marketing strategy
Most commonly used Digital Marketing Strategies are
- Building an attractive website with respect to your products and services.
- Creating the best content which turns your visitor to customers.
- Building an email list using funnels or Optin page by promoting on Facebook or any other suitable advertising platform
- Creating email Campaigns, articles promotions, retargeting to convert Leads in your loyal customers
How to find the Digital marketing agency that helps you to grow your business faster.
While selecting digital marketing agency always consider following things
- How best they understand your business.
- How they understand your customer.
- Does their strategy or campaign relate to your products /services?
- Are their prices are very high or low compared to the market?
- Where they will spend your money on building your customer community or awareness