Digital marketing has emerged as the fastest-growing Industries in the world owing to the digitization of every sector. A shift in media has been happening since the beginning of time as we saw a transition from newspapers to radio to television to social media.
Brands are always on the lookout to grab attention. As all the attention of humans has shifted to social media and other digital platforms, marketing is now entirely digital for most of the companies.
Digital Marketing spend all over the world was valued around 300 Billion dollars and is poised to grow at an average rate of 12.8 per cent in 2020 and continue to exponential growth in the coming years!
If you have been planning to make a career in Digital Marketing, you have made a fantastic decision because of the growth of the sector. Most of the companies entering the industry are poised for growth because of a massive difference between demand and supply.
What are we going to talk about?
This blog is going to cover the best sections of digital marketing, which are poised to grow in the coming years. There are a lot of things and divisions under digital marketing and mastering; one of the many is the key to having a fruitful career.
We list the best ways along with the way to master each and build a regular source of income along with growth in career!
1. Social Media Marketing
It is best to start the list with the most rising domain, which is the centre point of attraction for all brands and large corporations.
The position of a social media manager is in high demand as every company is looking for ways to leverage its growth on social media and use the attention of these platforms to create sales.
A professional social media manager should be proficient in the algorithm and the hacks to grow accounts in –
- And a few others
The best part of all social media platforms is that they work on a similar kind of algorithm which rewards engagement on your posts. You should begin by mastering the art of creating posts using tools like Canva.
Canva alone is enough to create high-quality posts. The information on these posts should be unique and engaging to hold the attention of your niche’s audience. The significant difference between a layman and a social media manager is that you will spend considerable time doing competitor analysis and copywriting to produce content which is bound to stop the scrolling of your followers.
- A pro tip is to search for blogs and other forums to search for engaging content and convert that into carousel posts starting with a statement that invokes FOMO or curiosity.
There is a lot to social media and covering everything is beyond the scope of this post, but here is a roadmap that you can follow –
- Experiment and master Canva
- Create pages of your own to experiment
- Create content and see how they are responded to
- Learn about different platforms by watching youtube videos
- Create an engaging CV and a website to pitch clients
- Start with pitching clients on freelance platforms like Fiverr, Upwork, freelancer and others along with finding client on Facebook and using cold emails
2. WordPress Developer
Do you know of any significant or famous company without a website?
I am sure that is not the case as a website is the most basic form of your presentation in the online world. Website is equivalent to an office in the offline world.
When millions of new startups are coming up, most of these are looking for web developers to make websites.
The best part about modern developments is that thanks to recent changes, the internet is full of excellent CMS platforms like WordPress, which have simplified the process of creating websites to a whole new level!
There are hundreds of WordPress tutorials on youtube which you can see and experiment. It will hardly take a month to become a pro at building websites, and you will be ready to get customers.
There are many ways of getting your web development skill monetized, the best ones are –
- Apply for a position as a WordPress developer with a firm, average salary for which is $70,000 per year
- Build your website development agency and pitch clients using all different platforms
- Pitch for website development client on freelance websites
- Learn Facebook and Google advertising and build engaging advertisements for your agency to get clients
3. Media buying
Most of the companies have a robust online presence but do not get enough customers or are looking for ways to expand.
The best and the most effective form of advertising these days is Google and Facebook ads which have given birth to thousands of millions of dollar companies recently.
There are tens of thousands of companies which are willing to spend money on ads but are looking for experts who can handle the ads for them.
Learning and mastering ads on any one platform is straightforward these days, thanks to tons of free and paid information over the internet.
Some of the places you can use to learn media buying are –
- Check out courses on Udemy to kickstart your career
- Search through thousands of forums and blogs on media buying
- PRactise with small budgets to get clients for yourself
4. Blogging, SEO, Affiliate marketing and Email marketing
Google is the biggest website which affects every digital marketer in one way or the other.
You will need SEO at some point in time, and mastering SEO can help you build many career options. SEO is all about ranking your website on Google for some specific keywords.
Ranking on competitive keywords in some niches can mean millions of dollars of sales because of the traffic that Google gets. Some of the career options for SEO experts are –
- Affiliate marketing websites
- SEO agency
- Blogging and earning with Adsense
Another related domain is email marketing which you will surely get to learn in your blogging journey and can craft an alternative career for you!
Now is the time to take action as we live in a golden age of opportunities. I am sure that you can excel and create a million-dollar business if you seriously pursue any of the domains in the list.
Check out other blogs on this website which talk about the niches in detail and also the steps that you can take to master your skills further!
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
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As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!