landing Pages are one of the most effective ways to convert website visitors into leads. They are also a great way to promote an upcoming event or launch a new product. You can create your landing page directly on the Unbounce platform and keep it updated with analytics without ever having to leave their site, making it more efficient for marketers and easy for customers. Unbounce is a quick and easy tool that you can use to create and publish, edit and optimize landing pages in minutes, with no coding skills necessary. It works by converting your URL into a lead generating landing page which you can customize with custom templates or even design from scratch using HTML or CSS. Here’s how it works:
What is Unbounce?
Unbounce is an all-in-one landing page builder and interactive preview platform for eCommerce businesses and marketers that have any level of technical knowledge. And the best part is that you don’t have to sign-up or pay anything to use it. You can use Unbounce to create beautiful landing pages for your upcoming event, launch a new product or to promote an upcoming social media event. Unbounce Platform will guide you step by step as you can easily edit and customize your landing page from scratch. You can change the design of the pages with themes like Facebook ad copy templates, blog posts, and more. You can use the collaboration tools to edit templates and share them with your team.
Why You Need to Use it in Your Marketing
In today’s age of content abundance, your website needs a conversion-generating feature to complement it. While it isn’t always possible to optimize your website to include these features, your landing page should be able to convert visitors into leads on the platform if you’re to successfully grow your business. A good landing page can drive a lot of leads, so it’s important to make the most of your investment by using the best tools in the industry to produce high-quality content. Having a well-designed landing page allows you to reach out to your audience and promote your brand in a more effective and efficient way than ever before. Unbounce is a leading destination for landing page builders and marketers around the world.
Landing Pages on Unbounce
If you would like to create a landing page from scratch, then you can go to your profile page and create a new landing page directly. If you would like to add or edit the template you already have, you can do so by clicking the menu icon on the top-left and choose “Edit…” to add or edit existing landing pages or “Create a New Landing Page.” To add or edit a template, then enter a title, click “Customize Landing Page” and upload your page. Landing Pages on Unbounce If you want to edit an existing landing page, then select “Edit the Page” and upload your landing page. On the right, you will see a list of available templates. You can select any of these to modify and customize.
How to Create a Custom Landing Page
Creating a new landing page can be done in minutes. Using the search box, you can find relevant landing page designs which you can copy and paste your text, images or videos and then add in your own. A variety of templates will be created for you. Unbounce allows you to customize your landing page with tons of options and with in-built analytics, you can see exactly what people are doing on your site, what features they are interested in and what path they take after viewing your landing page. Example of a Custom Landing Page You can even set up the landing page to generate sales leads, just like with any other online campaign. Unbounce will send a ‘lead magnet’ to the visitors who like the landing page, so you can gather more and make them your subscribers.
Optimizing your Landing Page
When you first upload your Unbounce landing page to the platform, you will be asked to create your “template” – Unbounce will display templates created by other users, meaning you can discover more of the wonderful templates and make one of your own to easily scale your business, advertise your upcoming events, showcase your product or find your dream customer. You can then customize your landing page using text, pictures, the content of your offer or event, among other options. All of the options you choose will be instantly saved into your landing page, which is displayed when you publish your post or edit your original page. Once you’ve finished editing, go ahead and publish your landing page, which will automatically update the page with the analytics associated with it.
Edit your landing page
Edit your sales copy Manage your landing page Create a marketing campaign using the Unbounce team Deliver a ready-to-publish landing page that you can email to your customers. No more spreadsheets! Landing pages are a great way to engage with potential leads and attract attention. The first step is to update your landing page to keep it active. Here is how to do it: Once your landing page is ready to be updated, enter it into the Unbounce dashboard on the Marketing Dashboard. Here you can change your landing page to the latest design, preview your sales copy, and optimize your results. Once you have finished optimizing your landing page, you can begin the actual design process.
Optimize your landing page
The Unbounce platform automatically generates the content, image and call to action for the landing page as soon as you build it. It also analyzes how you built it, to make sure that you’re sending the right information to the right people. You can optimize the page for better CTR, relevant content, with actionable calls to action and more. For the conversions, it suggests various courses you can take, based on your current conversion rates. Publish and promote your landing page Another very easy way to create your landing page, is to publish it as a WordPress blog. There is also an option to publish it as a free eBook. While promoting your page, you can use the same content to run a paid advertisement in your email marketing.
We know that landing pages are becoming more and more popular. They’re a great way to convert website visitors into leads and drive your business to the next level. If you want to check Unbounce for yourself, check out our partner websites to see how the tool can help your business.
email marketing forms a large part of revenue for most of the online businesses worldwide. You might have heard about email marketing not being significant in the modern digital marketing world, but the statistics would say otherwise.
Large corporations have been leveraging email marketing and continue to milk this form of marketing to rake in large market shares. The beauty of the way of marketing is that you can do the same in your business and increase results and sales.
If you are not spending considerable time in implementing and optimizing the email marketing part of your business, you are leaving a lot on the table.
Just a small practice of automating the abandoned carts in E-commerce makes a difference of millions of dollars for many companies.
If you haven’t automated it in your business, don’t worry as we cover everything from the start and also talk about the best sequences which you can adopt today. We will cover the psychology behind the emails and the benefits that you will get from them.
Types of sequences for businesses
There are a lot of sequences of email marketing for businesses and the copywriting, and the events also change from Industry to Industry.
We will be covering the main sections of businesses including –
- Service-based companies
- Manufacturing Industry
- Consultancy companies
We will talk about the sequences for all these Industries.
- Essential things to keep in mind are the hundreds of benefits of email marketing devoting an appropriate time in strategizing the same for your business
The factor of traffic
Every website in the world needs traffic, and there are various sources through which you can generate this traffic. SEO is one of the significant ways of getting traffic for your website and ranking on particular things can change fortunes for many companies.
There is a crucial factor which is often overlooked by companies which is that the rankings on Google can change anytime, and you might not receive the same amount of organic traffic on your website.
This is where email marketing helps you as collecting email with some lead magnets can help you build a loyal audience which can be marketed again and again. You won’t have to worry about getting traffic from Google after you have a significant base of subscribers. This is the same for the case of customers as you can convert a customer into a regular customer by being in touch and marketing services and products in the future.
The email marketing sequences that are effective for consultancy companies are integrating lead magnets on the website.
Thought leadership will be the most significant source of your customers and collecting data from all the customers who are reading your thought leadership articles is your duty.
Nurture your email list with regular newsletter with thought leadership articles and news about the Industry. The timings of the pop-ups should come with some delay after a visitor lands on the website. The timings of both the pop-ups and email newsletters should be tested and optimized, which will increase the open rate.
If you have a products section on your website, make sure to integrate the tools listed for E-commerce websites.
E-commerce is the biggest beneficiary of email marketing, and integrating it is an utter necessity in the 2020-2021 world.
Let’s talk about the primary sequences –
Welcome email series
Whenever someone joins your email marketing subscription, integrating a welcome email series will help you to automate everything for all the customers. The secret of success lies in copywriting and engaging your customers by talking about the problems they are facing.
Here is an example of this sequence –
- The starting should be with nurture emails of thanking them
- The next 2 emails should talk about the company and its values and mission
- The following emails should talk about engaging stories which are embedded with emotions(this is where the magic happens)
- Subsequent few emails will contain the story and pitch of the things that you want your customers to buy
Onboarding email sequence
This kind of sequence is started when someone buys your services or starts a free trial in case of subscriptions/booking a trial.
This is the right time to introduce your prospects to the benefits of your products/services and how you will be solving the problems in their lives.
The key points to remember in these mails are –
- Focus on the problem that you will be solved rather than talking about the features of your product
- Integrate social proof in terms of reviews, testimonials, number of customers and the recent surge in purchases
- Make sure to give some discounts with a limited period offer so that they have a reason to buy from you
Abandoned cart series
This sequence will give you the highest revenue as abandoning a cart is a common problem faced by every website. There can be hundreds of reasons for abandoning a cart, and a small reminder can do wonders in terms of sales for you.
An example sequence for this is –
- The first reminder sent precisely after 24 hours to complete the purchase with a catchy line
- Next one sent after 48 hours which will talk about the possible problems that the customer could be facing
- The final email should be sent after 72 hours with an irresistible discount
Other types of sequences
There are a lot of sequences, and listing all of them in this post is impossible. We are listing some of the main ones which you must consider in your strategy –
- Repeat customer emails and talking about how you miss them
- Reengagement for prospects who did not complete the cart after approximately a month
- Cold email sequences
- And many others
Email marketing is one of the most robust tools which you can work to increase the results that you are getting. Make sure to integrate all the sequences mentioned in this post.
An important thing to keep in mind is that copywriting plays a significant role, and you must try different Subject lines and body content to test what works best in your Industry.
Implement everything now, and I assure you that you will discover a new source of revenue which has been hidden from your eyes ever since!