Heard a lot about blogging lately and wondering what the fuss is all about?
Planning to build a passive income source with blogging?
Wondering how all these bloggers are sharing screenshots of tens of thousands of dollars in AdSense?
If the answer to any of the questions is Yes, this blog is all you need to get to know everything about blogging and making a career out of it! In this post, we will cover everything you need to know, and by the time you end up reading the blog, you will be equipped with the knowledge to start your own blog and grow it by devoting time and efforts.
A little about blogging
Blogging has emerged as one of the best alternative career options in the last decade. Globalization and digitization have brought the entire world online, and blogs form the most significant part of it.
Google is the biggest search engine in the world and receives more than 80 billion visits from all over the world. People from every country, business and interest searches for something or the other on Google
There are thousands of successful bloggers in the world who are earning tens of thousands of dollars through blogging and affiliate marketing which is part of blogging.
Blogging is all about creating a website and getting traffic from various sources on your website. The purpose of your website can be an informational, promotional or product review website. Let’s understand the steps involved in building from a blog from scratch.
The fundamental requirements for your website are –
● Buying a domain name from any domain name providers
● Buying a hosting plan for your website
● Make sure to choose WordPress as a CMS to build your website which is the best CMS in the world especially for bloggers
The first step - Finding your niche
Finding a niche is the first and most important step in blogging. This is also the step on which many bloggers commit a big mistake which results in them dropping the business.
You need to understand that blogging is like any other business, and you cannot excel at anything if you do not love it. The niche and topic of your blog should be something which you are passionate about, and you can talk in lengths without getting bored. That something for me is digital marketing, and for someone, it is travelling, cooking, music, food, exercise, yoga or something else.
Opportunities like keyword research or affiliate marketing are abundant in every niche of blogging. If someone suggests to you that one niche is more competitive than the other, you need to ignore that as you can literally find topics and products for every niche.
Keyword research and SEO
After you have successfully selected a niche, you have to do keyword research and understand all the aspects of SEO, to begin with. Google is the most significant source of traffic for bloggers and ranking on highly competitive keywords is the ultimate goal for every blogger.
Ranking for particular keywords on Google will mean that you can get millions of targeted traffic and create a million-dollar blog. These are the steps that you should follow –
- Do extensive competitor analysis by searching for significant keywords and analysing the already ranking blogs
- Search and prepare an excel sheet for keywords with high search volume and low competition
- Look for already ranking articles and write down engaging articles with more content and images than the top-ranking ones
Using the tools
Competitor research can effectively be done only using some tools in the blogging space. There are some excellent tools which can help you do extensive competitor analysis, including checking the target keywords and all the backlinks. Some of the best tools are –
- And a few others
You can choose any of these tools and learn the best way to use them.
Talking everything about SEO
SEO is a profession by itself and covering every detail of SEO is beyond the scope of this post. Although, I will be giving you the step by step process that you can follow to complete everything. YouTube and Google are full of tutorials about everything that I am going to mention, and you can dig deep into each topic.
SEO is further divided into three sections which are –
This will be the first part of SEO and contain all the essential things that you need to consider at the start of your blog –
- Registering your website with Google search console
- Registering the website with Google Analytics
- Integrating a sitemap on your website
- txt file on your blog
- Configuring the htaccess file
- Optimizing the loading speed of all pages
- SILO structure integration
- And a few other tweaks
Technical SEO will make your website eligible for crawling and indexing on Google. To make sure that you are on the top of pages, you have to take care of On-page optimization for all your pages and posts.
Download the rank math plugin on your WordPress website which will help you to keep everything in check. Some of the things to keep in mind are among –
- FAQs schema
- Keyword density of around 1%
- Table of contents
- Image alt tags
- Outward and inwards link
- Meta title with the keyword
- Meta description with keyword
- Permalink with keyword
- Minimum 1000 words per page or post
- And a few others
After getting indexed for particular keywords, you have to work on improving your rankings. New blogs are often placed at 5-6th pages, even for simple keywords, and this is where Off-page comes into play.
Building high-quality backlinks can help you reach higher in rankings with a proper strategy. Some of the best strategies for Off-page are –
- Guest posting
- Comments backlinks
- Posting jobs
- Wikipedia backlinks
- Web 2.0s
- Quora and Medium
- And a few others
Ways to make money
After you have successfully ranked for some keywords and have started getting traffic on your website, you can monetize that traffic through various sources including –
- Google Adsense which is the best and the biggest ad network in the world for bloggers
- Native ads
- Affiliate marketing
- Sponsored posts
- Selling your E-books
We are living in the golden age of technology, and blogging is one of the best career options that you can also take as a side hustle. Now is the time to act, make sure to follow all the instructions given in this post, and I can assure you that just by giving 2-3 hours of consistent effort every day will ensure that you make your first $100 in the first two months and poised to build your million dollar blog in a year!